Commercebird
A feature-rich, intuitive e-commerce platform designed to help merchants fly high.
Role
Product Design, User Research, Website Design
Industry
E-commerce
Timeline
October-December 2024
Product overview
Commercebird gives small merchants one place to run a business. It merges dropshipping, digital product sales, and social commerce with analytics in a simple mobile experience.
Homepage in maintenance mode
Homepage after complete onboarding and KYC
My Role
I led the end-to-end product design for Commercebird, shaping both the mobile app experience and the public waitlist website. My work sat at the intersection of UX strategy, interface design, user behavior research, and business understanding. My goal was to create a product that feels simple for beginners but powerful enough for merchants running active digital and dropshipping businesses.
Onboarding steps
Onboarding steps
Challenges faced
1. Merchants fight scattered workflows
Sellers move between WhatsApp, Instagram, Google Drive, supplier sites, and payment links. This drains time. Eight out of ten merchants said they “feel disorganized daily.” The challenge was to unify everything without increasing friction.
2. Digital products and physical dropshipping behave differently
Digital downloads deliver instantly. Dropshipping takes days and has changing stock. Users get confused when both live in one app. I needed a structure that separates logic but feels like one business suite.
3. Social commerce sellers depend on fast posting
Many sellers push products directly to Instagram stories or WhatsApp. If the process takes long, they stop. The platform needed fast sharing flows.
4. Analytics overwhelm early-stage sellers
Most merchants track sales mentally. When numbers look complex, they panic. I had to design analytics that tell a simple story.
5. The brand needed energy and trust
Commercebird targets new merchants who need reassurance. The waitlist website had to explain value quickly and convert without pressure.
Order history screens from webstore
Product Solution
1. A unified merchant home
I designed a home screen that shows:
Total revenue
Pending dropshipping orders
Digital product performance
Best-selling items
Merchants see their entire business in one glance. Testing sessions showed a 47 percent improvement in task clarity.
2. Separate but connected product creation flows
I built two flows:
Digital product upload with file manager and instant delivery rules
Dropshipping product creation with supplier link, inventory sync, and delivery cost checks
This kept complexity low. Sellers completed product creation in under 40 seconds.
3. Social sharing shortcuts
Users share products directly to:
Instagram feed
Instagram stories
WhatsApp status
WhatsApp chats
Facebook pages
Each share button generates branded product cards. Merchants said “posting feels smooth.”
4. Simple narrative analytics
I used four blocks:
Revenue this week
Best performer
Marketing reach
Profit estimate
5. Dropshipping order transparency
I added status states:
Ordered
Packed
Shipped
In transit
Delivered
This removed confusion around supplier delays. Merchants trusted the system more after seeing clear timelines.
Sales and product analytics
Products screen
The Impact
1. Simplified operations for small merchants
Users reported they “no longer need five apps.” Business workflows became faster and less chaotic.
2. Higher confidence in analytics
The narrative design helped sellers understand numbers. Six out of eight testers said the insights “feel clear.”
3. Faster product publishing
Social shortcuts shortened posting time by more than half. Sellers pushed more products daily.
4. Clear dropshipping communication
The status system reduced complaints about slow deliveries. Merchants felt more in control.
5. Strong early brand perception
The waitlist website and mobile design gave Commercebird a clean, modern identity. This helped attract early adopters.
